June 18, 2011

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RIMMEL LYCRA® PRO COLOUR MEMORY™ NAIL POLISH ~ Press Release

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LYCRA® PRO COLOUR MEMORY™ 

The new, better-than-ever formulation of the iconic LYCRA® Pro nail polish from Rimmel London. New LYCRA® Pro Colour Memory™ Nail Polish further improves on the legendarily long-lasting LYCRA®- enriched formula, incorporating the Anti-Fade™ Colour System to keep colour fantastically fresh and vibrant for up to 10 days. The exclusive LYCRA® Pro Maxi Brush delivers a professional, mistake-free finish, while the 11 on-trend shades represent UK’s number one nail colour brand.

YOUR MOST FABULOUS NAILS EVER
RIMMEL LYCRA® PRO COLOUR MEMORY™ NAIL POLISH

Summer 2011 promises to be a festival of colour, with the international collections exploding in riotous homage to the Seventies. Tangerine, violet, crimson and hot pink all dazzled on runways from New York to London, Paris to Milan and – thanks to Rimmel – they'll be dazzling soon on a beauty counter near you. Introducing from UK’s number one nail colour brand: new LYCRA® Pro Colour Memory™ Nail Polish. Already legendary for its super-durable, ultra-flexible, chip-proof finish, the formula of Rimmel's LYCRA® Pro Nail Polish has just been further upgraded.



Now incorporating the Anti-Fade™ Colour System, LYCRA® Pro Colour Memory™ Nail Polish takes colour to a whole new level, promising fresh-out-of-the-bottle-look vibrancy for up to 10 days. Moreover, new Shine Release™ technology continuously compensates for loss of gloss to ensure colour impact is maximized by long-lasting shine. What's equally fantastic is that LYCRA® Pro is so easy to apply, thanks to the specially designed Maxi Brush, whose wide, flat shape not only holds more polish, but also adjusts to all types of nails, covering the nail bed evenly in a single, streak-free stroke. So simple is the technique to master, that even the least confident polish users can achieve a mistake- free, salon-style finish in no time at all. With LYCRA® Pro Colour Memory™ Nail Polish professional perfection is literally at your fingertips! With fashion insiders proclaiming lush colour Summer 2011's biggest style story, there's no better time for Rimmel to launch the revamped LYCRA® Pro Colour Memory™ Nail Polish collection. All the boldest, brightest hues are to be found among the 11 shades, including tangerine Cocktail Passion (313) and purple Chic Cherry (412). The collection also features a delectable choice of sophisticated neutrals and feminine sorbet shades, among them perfect pink Pastel Perfection (290).


Georgia May Jagger is modelling Rimmel’s new cutting-edge colours. This summer, there's only one rule for nails: the bolder, the brighter, the better. It's the London look.


Are you excited or not?
Will be waiting for your comments/ questions/ opinions...till then, takecare :)


ShyCheeeks signin out ~

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