October 3, 2011
Beauty & Personal Care Brand Capri launch an exciting innovation to mark their entry into skin care: the Capri Deep Cleansing Facewash
(03 October 2011): Capri, Pakistan’s historic beauty and personal care brand is proud to announce the new Capri Deep Cleansing Facewash marking the brand’s entry into skin care. With its technological superiority manifest in the Capri Deep Cleansing Facewash, the brand brings to Pakistani women a commitment to fresh and purified skin, cleansed of daily oil and grime with clear open pores. Indeed the entry into skin care marks the fourth major innovation by Capri in 2011, followed by the introduction of their new soft packaging for soaps, the launch of four distinct soaps in Pink, Blue, White and Green and their critically acclaimed Capri Moisturising Handwash.
In keeping with the brands’ philosophy of capturing natural goodness and beauty through engaging time tested ingredients, Capri Deep Cleansing Facewash, is enriched with Cucumber and Aloe Vera, capturing two of history’s best skin solutions. Available in two economical compact tubes of 50 ml and 100 ml, the Capri Deep Cleansing Facewash is gentle on the skin while offering thorough and deep cleansing, guarding against skin problems such as black heads stemming because of oil, dirt and pollution. Dermatologically tested, Capri Deep Cleansing Facewash is recommended for all skin types and offers the benefits of moisturising by maintaining the skin’s natural moisture balance. Capri Deep Cleansing Facewash drives radiance and beauty, leaving the skin pure and fresh through the refreshing effect of cucumber along with the natural healing remedy inherent in Aloe Vera. The Capri Deep Cleansing Facewash also contains Cocamidopropyl Betaine, driven from natural coconut oil. Also present is a glycerine component which is widely known for its moisturising action, thus further protecting the skin against dryness. It is further enriched with Vitamin E which is known for its antioxidant properties.
Speaking about the launch of Capri’s latest innovation in skin care, GM - Marketing & Sales, Mubashir Ansari has said “Capri Deep Cleansing Facewash is ZIL's entry into skin care, and as a product, we are focusing on the efficacy of delivery and the usage of the best skin care ingredients that consumers look for. As a company, this is just the first step into skin care, and we plan to extend into other segments of skin care in the future, and serve the Pakistani beauty market with care.”
Indeed Capri Deep Cleansing Facewash is the second step in the brand’s series of product line extensions and with this, Capri continues to expand its portfolio making it a complete Pakistani beauty and personal care brand.
Capri Deep Cleansing Facewash will be in stores from 11th October 2011 across Urban Metro Pakistan.
For information, beauty advice and more on the Capri Deep Cleansing Facewash, follow the Capri Facebook Page www.facebook.com/capripakistan
With a long standing history in the beauty industry with their famous soaps, Capri has been caring for Pakistani women since its inception in 1969. Over the decades, Capri’s name has become synonymous with beauty and care and the brand prides itself for taking the natural routes to beautiful and young skin yet never failing to take advantage of technological innovation wherever it can serve to improve its quality further. Throughout its seasoned history Capri has maintained its commitment to affordability, accessibility and genuine care for the concerns of Pakistani women which is resonant in the Capri tagline “Change your world beautifully!”
Capri’s forty year old legacy, which had initially started as a soap manufacturer, has grown organically with time and expanded its portfolio by offering a specialised product range for personal care. Thus technological advancements and innovation have enabled Capri to especially address the needs of the young consumer of today. The range includes four variations of the iconic soap; Capri White, Capri Pink, Capri Blue and Capri Green. With the addition of two Hand Wash offerings, Capri extended its product line as a natural progression and evolution for the brand. This extension has now been taken further with the introduction of the Capri Deep Cleansing Facewash in October 2011.
Ingrained with the philosophy of being naturally beautiful, fresh and young, the product range is reflective of this ethos. Capri White with its natural ingredients of Aloe Vera and Honey and Capri Pink with Rose petal and Strawberry extract, and the common Milk Protein, offer benefits of moisturised, silky smooth skin. Capri Green with Wild Orchids and Green Tea and Capri Blue with Water Lily and Sea Mineral Extract offer naturally Refreshed and Hydrated skin.
Capri’s vision goes beyond personal care with a brand philosophy that embraces the attributes of genuine care, endeavouring to empower women with confidence. Capri values spirited and confident women of substance; women who have the power to overcome adversity or to succeed in whatever they chose. Capri seeks to promote this spirit of courage and confidence for the fulfilment of every woman’s dreams. To this end, Capri has in the past been a patron of the Women in Business Conference and the Annual Karachi Flower Show.
This 2011, Capri has taken into its fold two renowned media personalities - Mehreen Raheal and Ayesha Omar, as their Brand Ambassadors, to share their inspirational stories with the Capri Women Fraternity. Indeed for Capri, beauty is beyond skin deep – rather, it is manifest in our actions and our stories alike. Where Mehreen with her infectious personality and undeniable achievements has a triumphant life story, newly introduced Brand Ambassador Ayesha Omar too has defied the odds against her to reach success with her courage, hard work and determination. Mehreen Raheal and Ayesha Omar are thus quintessential Capri women and inspirational role models for women to follow.
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